This is a direct quote from Google regarding the major update they implemented on April 21st 2015
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results – Google, Feb 26 2015
Please get in touch with us today to discuss how we can help to minimise the impact this huge change is having on your business
The Importance of Having A Mobile-Friendly Website
If you have a website of any description, then you need to be aware of changes that were introduced by Google in April 2015. As a direct response to the increased usage of smartphones and tablet computers to access the Internet, Google have made it even more important that you have a mobile friendly website in order to accommodate this ever increasing market. So, what does it all mean?
You Must Have a Mobile Optimised Website Or Suffer The Consequences.
If you do not have a mobile friendly website, then you are not going to appear as high up in the search engine results pages when the search is carried out using a mobile device. Now, considering that it is anticipated that tablets and smartphones will soon contribute to the biggest percentage of searches, that is one major problem that you need to address.
Your website must be easy to navigate for people that use mobile devices and everything must render correctly so that the website is not all out of place with broken links and images simply because the site itself is too heavy for the devices to access. Google will actually check the website and take appropriate action, so do not believe for one moment that you will be able to slip through the net as that will not happen.
Action That You Need To Take.
What you need to do is to perhaps view your website from a mobile device yourself and see how it looks. You will be absolutely fine if you have used a responsive web layout as that just means that your website changes on its own depending on the device that is being used to access it. These sites will have no issues whatsoever, and indeed if you do not have a website that uses this it is best to think about changing.
Key points regarding mobile web design;
- Google made changes in April that boosts mobile friendly websites and punishes those that are not.
- If your website is not able to be viewed by mobile devices, then you will suffer.
- Your website will be pushed down the results pages of any search carried out with a mobile device.
- Think about using a responsive design to solve the problem.
- Remember the huge volume of searches being carried out via a mobile device.
It is difficult to really stress the importance of having a mobile friendly website because, to be honest, it should be pretty obvious. If you do not have one, then you are really making life so much harder for your business and do you really want to be doing that?
Of course not, so take action now before you are impacted too much.